The New Levi’s® Curve ID Bootcut Skinny Jeans

LEVI’S® FASHION TREND ALERT

Introducing the New Levi’s® Curve ID Bootcut Skinny for Fall – A Modern Take on the Classic!

When it comes to denim, the skinny, wide-leg and boyfriend cuts have ruled catwalks and sidewalks alike around the world for the past several years. Enter the Levi’s® Curve ID Bootcut Skinny, a modern take on the traditional boot cut with a tapered, super skinny silhouette that kicks out at the ankle to create a sexy, legs for days, feminine tailored look.

“With the new Levi’s® Curve ID Bootcut Skinny we’ve completely re-invented the fit to make you forever think differently about the bootcut,” said Jill Guenza, Senior Director of Women’s Design of the Levi’s® brand. “Our new Bootcut Skinny jean is part of the innovative Levi's® CURVE ID fit system - our line of custom fit jeans designed for varying body types to give the best fit possible. This new style implements the amazing fit technology of Levi’s® Curve ID while providing a tailored, uber feminine fit that flatters every curve.”

Levi’s® Curve ID Fit System

Unlike other denim brands, Levi’s® Curve ID utilizes a unique, customized fit system focusing on a woman’s shape and proportions, not her size. The Levi’s® brand designers studied body scans of more than 60,000 women to develop custom fits based on the difference between the measurement of a woman’s hip and seat – the greater the difference, the more curvy the body.            

Slight Curve – Gracefully Straight

Slight Curve is designed to define a woman’s waist, while accentuating her curves. If jeans fit in the hips and thighs but are too tight in the waist, a woman should try the Slight Curve.

Demi Curve – Elegantly Hourglass

Demi Curve is designed to flatter a woman’s waist, while smoothing her shape. If jeans usually fit in the waist, but don’t flatter the figure, a woman should try the Demi Curve.

Bold Curve – Beautifully Curvy

Bold Curve is designed to hug the waist, without gapping or pulling. If jeans fit in the hips and thighs, but gap in the back, a woman should try the Bold Curve.

The new Levi’s® Curve ID Bootcut Skinny for Fall will be offered in each custom Levi’s® Curve ID fit and available in classic, modern and low rises. An array of innovative washes will be available including a buttery soft, super stretch denim sateen fabric. Design details include feminine indigo piping that washes down with the jean, color blocking, and no side seams, delivering a clean, polished look.

Levi’s® Curve ID is available in select Levi’s® Stores nationwide now. Each store offers trained fit experts to help women identify their personal Levi’s® Curve ID and help them find the best fitting jeans.

About Levi Strauss & Co.

Levi Strauss & Co. is one of the world’s largest branded apparel companies and the global leader in jeanswear, marketing its products in more than 110 countries worldwide.  The company designs and markets jeans, casual wear and related accessories for men, women and children under the Levi’s®, Dockers® San Francisco and Signature by Levi Strauss & Co.™ brands.  For more information, go to levistrauss.com.

Invented in 1873 by Levi Strauss & Co., Levi’s® Jeans are the original, authentic jeans.  The Levi’s® brand offers the widest range of great-fitting jeans on the market and are the most widely recognized and often-imitated products in the history of apparel.  Levi’s® jeans have captured the imagination and loyalty of generations of diverse individuals through more than 150 years of innovation.  For more information about the Levi’s® brand, its products and the Levi's® Stores, visit levi.com