Manila Shopper: Every Filipina – Mestiza, Morena or Chinta

Filipinas deserve to have their beauty brought out and developed the best way possible. With this, Filipinas everywhere will be empowered to showcase their looks and character. As the leading provider of hair color in the Philippine salon industry, it is L’Oreal Professionnel’s advocacy to be able to provide all Filipinas the best hair color using the right hair color brand for them. L'oreal also wants to do this through proper consultation and diagnosis. It is their aim to be able to educate hairstylists on the science of proper skin tone diagnosis to give all types of Filipina - Mestiza, Morena or Chinita - the hair color that suit them best.

This is why L'Oreal Professionel launched the Wear Your Color Proud Campaign. Through this initiative, they intend to bring back proper consultation and diagnosis in the salon. The campaign targets to create a discussion between the hairstylists and their clients on what color would go best with any Filipina skin tone. An integral part of this campaign is the Color Consultation Diagnosis Guide and Training to aid both the hairstylists and their clients based on the latter’s skin tone as well as a clear understanding of L’OrealProfessionnel’s color brands for the clients’ preference. With liable education tool and guided consultation and diagnosis with the hairstylist, the Filipina client is now given the power to properly choose the hair color that will suit her best, allowing her to have informed control over the hair color she wants to achieve. This collaborative effort will also make the client feel more comfortable over her decision, giving her a boost of confidence and satisfaction.

For this campaign, L’Oreal Professionnel has partnered with the Professional Models Association of the Philippines (PMAP). With a healthy mix of different kinds of Filipinas in its roster of talents, PMAP is the perfect partner to represent the campaign. To be able to execute this grand partnership in a sensational manner it truly deserves, L’Oreal Professionnel mounted a beauty and fashion shoot with non-other than Photographer Sara Black and Fashion Designer and Project Runway Philippines alumna Milka Quin.

#proudMorena

Just like the “it-girls” of PMAP, any mestiza, morena or chinita can achieve the hair color she wants by working closely with her hairstylist in selecting the right shade that suits and exhibits her skin tone best.

#proudMestiza

#proudChinita

Together, the team was able to elegantly express the message the campaign aims to convey – that every Filipina - mestiza, morena or chinita - can now be be prouder by having the most ideal hair color for her.

Now, it is your chance to get the hair color that will suit your skin tone best! L’Oreal Professionnel is holding the Wear Your Color Proud Week where women are invited to get the hair color that will truly bring out the best in them and will make them prouder. On November 11 to 15, 2013 L'Oreal is offering a special promotion: For every hair color service that one person will avail, get another hair color service for a friend absolutely FREE!

This will be available in the partner salons of L’OrealProfessionnel: Bench Fix Salon; Bang’s Tony & Jackey; Henri Calayag Salon; Philippe Tordjman Le Salon; Regine’s.

Get the best hair color for your skin tone by availing of this exclusive offer during the Wear Your Color Proud Week. But before this, I'll be one of the 9,000 Filipinas to be part of this color movement and I'm giving away the slot to one of my readers +1 and thus, 2 lucky readers will win!

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To know more about L’Oreal Professionnel Steampod and its #WearYourColorProud campaign, visit: