The Darker Side of Black: Manels Rocks to School
It is again that time of year when we start parting with the
bright shades of summer and reach for the classic subtleties of black. Yes,
it's that time again when we start shopping for the Back-to-School season! So, the hunt begins for the perfect pair of black shoes. While this may be one of
your less exciting shopping expeditions, Manels puts together a collection that
spices things up and explores the darker side of black.
Manels Leathergoods, the country's pioneer brand in leather, heads into
the Back-to-School season with its campaign entitled “Black Rockin' School”.
“We want to bring the sexy back into black” says Mark Siggaoat, VP for
Operations of Manels.
The Manels “Black Rockin' School” collection highlights
mid-cut leather boots, rubber-soled oxfords with a sneaker-type finish, and
casual loafers for the men. For the ladies, modern mary janes and patent
leather finish highlight the collection. “The Black Rockin' School collection
has a little bit of something for the rebel in each of us” says Siggaoat. While
the brand continues to carry its comfort staples and classic school shoes, the
campaign takes a fresh angle into the Back-to-School season by giving
style-conscious students a chance to “strut their styles” into the hallways
this season.
Leather remains at the core of the brand's collection and campaign.
Visibly, the store's look for the season takes its cue from vintage 70's punk
rock. “We were inspired by that rugged black leather jacket look from the 70's
popularized by The Ramones” says Siggaoat. Manels continues to reinvent itself
in staying at the forefront of leather footwear since its inception in 1964.
Check out Manels at all major Metro Manila malls. Check out Manels Webpage, Manelsleathergoods on Facebook or follow them on Twitter via
@marksig_manels.
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