DOCKERS®
REAL MEN OF ACTION KICK-OFF 2012 SPRING/SUMMER COLLECTION
Dockers 2012 Spring/Summer collection is an inspired
collection, reflecting the resilient, resourceful and hardworking real men of
action. It is for and about the men who present unique skills, passions and
value to the world.
The Spring/Summer collection offers more variety of
choice from the popular Alpha Khakis, the dependable Wearever Series and the
staple Signature Khakis.
More of
Dockers Alpha Khaki
Successfully launched last season, Dockers Alpha
Khakis are gaining traction among the new generation of khaki users who see the
value of a khaki that is built from a dress pant block using denim
construction. It is an easy alternative to their favorite denim.
The Spring/Summer look features a refined, simple and
comfortable Alpha Khaki that fits any occasion. It will have more color
choices, from stately blue to more daring colors like flame and paper white.
Dockers Alpha Khaki still the new generation of khaki
for the next generation of men.
Wearever
Series, the smart pants
When in search of the smartest pants you can own, the
Wearever Series fits the bill. It is pack with performance benefits from stain
protection, wrinkle free and permanent crease, providing worry free comfort
from sunup to sundown.
It offers classic styling with unmatched comfort -- a
simple choice when deciding to meet a client at the boardroom or at the golf
course.
Simply a
staple Signature Khakis
This season Signature Khakis come in richer twill and
has a finer weave. It offers more variety regarding its fit – there is the
Classic Fit, Straight Fit and for those who can, a Slim Fit.
Save the
day, Everyday
Going through the week, from Monday to Sunday, can
indeed be challenging. Tasks need to be completed, situations turn from
manageable to stressful, and it requires the real men in us to strive and
thrive.
Dockers presents a myriad of ways to ‘get yourself
together’ and conquer these challenges with relative ease and cool; be it an
optimistic fresh Monday, a relaxed yet still serious Tuesday, an out of office
Wednesday, a morning of work and play Thursday, organized planning for next
week’s to-do Friday, easy-going recreation Saturday and essential R&R
Sunday.
According to Bobet Romualdo, Dockers Commercial
Director for Asia, “Men face different kinds of challenges every day and the
desire to be effective in accomplishing tasks or getting work done is
universal. Men need to be confident and in control with sudden changes of
situation, have to have khakis that equip to conquer it.” He added, “Dockers celebrating the real men of action
this season believe that after all, for the men of action Dockers saves the
day, every day”.
More
from Dockers
To celebrate being the real men of action, Dockers is
launching ‘Dockers Man of Action Car Raffle Promo’ and get a chance to win a
BMW 116i.
A raffle promo that is easy to join – simply purchase
one Alpha Khaki and one regular Dockers item, and that entitles Dockers
customer to one raffle coupon.
This promotion for the real men of action will run
starting this March 2012 until May. The raffle draw and the announcement of the
winner will take place on a one of a kind event this coming June. (sorry ladies, Dockers is raffling off the BMW only ... the cute men, not included, lol)
So take that quick step and visit a Dockers store, be
amazed with the collection inspired by real men of action -- Dockers 2012
Spring/Summer collection.
About
the Dockers® Brand
The Dockers® Brand has embodied the spirit of khaki
for more than 25 years. Since their introduction in 1986, Dockers® has been
perfecting khakis—and the essential goods to go with them—for men and women all
over the world. No compromises in quality. Just versatile, essential style. Day
to night. Monday to Sunday. Wearing the pants has never looked so good. For
information on Dockers® and its products, please call +632-889-9301 or visit www.Dockers.com.
I like! ;)
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