Rags2Riches
and Rajo Laurel Set 2012
Summer
Trend with “Athletenique” Bag Collection
Social
enterprise-fashion brand Rags2Riches (R2R) collaborates once again with top
designer Rajo Laurel to launch its delightfully colourful summer bag
collection, Athletenique at the Ayala Museum. This collection
celebrates the philosophy of fitness is fashion, where athletic and
ethnic influences collide to create an amalgamation of textures and colors
perfect for the season.
One-of-a-Kind
Pieces Made by Hand
“I
am so excited for this collection! R2R is one of the most fulfilling and
important endeavours that I’ve ever been involved in. The success of this
project has truly been immeasurable. I have been involved with R2R from the
very start and I am extremely proud to be part of where we are now,” Rajo
shared.
R2R’s
2012 Spring Summer designer pieces by Rajo Laurel showcases the enduring
craftsmanship of empowered artisans from community-based enterprises across the
country whose hands meticulously weave the fabrics for the entire collection.
Pierre
Satchel showcases
the classic basket weave that has become an R2R signature. Front and interior
pockets add functionality to its playful shape. Adjustable leather straps and
antique brass accents put the finishing touches to this iconic piece.
The Maia
Clutch is the perfect, statement piece for galas and evening affairs.
The diagonal pattern creatively juxtaposes the indigenous hand-woven kantarines fabric
and kamagong bar accent.
Vela
Tote mixes
casual with chic, with canvas and leather accents merged with knitted cotton
basket weave in the most delicious shades. Remo and Bali
Totes depict seamless elegance with cotton wraparound shoulder straps,
antique brass accents, cotton lining with interior zip, and wall and cell phone
pockets. These functional features are set to make any fashionista reel
with excitement.
Support
for Eco-Ethical Style
R2R
has noted an uptrend in demand for its exclusive line of eco-ethical bags, both
in the Philippines and abroad. It unveiled plans to further boost growth by
expanding its distribution to retailers in the Philippines. Through its
enterprise, R2R seeks to continuously encourage potential partners in the
retail industry to support its enduring philosophy of doing well by doing good.
Presently, R2R’s industry partners include Firma, House of Laurel, Aranaz,
Oliver Tolentino and Shangri-la Hotels and Resorts (Makati, Edsa, Mactan,
Boracay).
R2R’s
event was attended by an exclusive clique of fashion enthusiasts, advocates and
partners. The opulent affair was made even more elegant by the art installation
using wooden frames and scrap fabric by Filipino sculptor Leeroy New. Athletenique was
presented by Metrobank Femme Visa, in cooperation with Ayala Museum and
World Economic Forum Young Global Shapers.
About
Rags2Riches
Rags2Riches
was initially established as a social business enterprise that aims to uplift
the lives of community artisans from Payatas in Quezon City. In 2007, R2R
collaborated with top Filipino designer, Rajo Laurel, the first
partner-designer of Rags2Riches. Now a global Filipino eco-ethical brand, R2R
has improved the lives of over 400 community artisans. Its advocacy and
exquisite collections have captured the attention of communities in the
business and fashion industries all over the world. To know more about R2R’s
products and social statement, log on towww.rags2riches.ph.
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