The world of fashion
according to Tyler
For the regular Jane and Joe, fashion is an intangible idea–a world
where price tags are of no value, where clothing silhouettes are taken to the
extremes, and where six-inch heels seems to be the daily norm. While that may
be true in the idyllic world of the fashion-savvy, regular men and women are
simply looking to be on-trend without causing too much ruckus while walking
down the street or without burning holes into their pockets.
When it comes to our fashion, accessibility is what we all yearn
for, and why not? With the rise of fast fashion retail shops, runway trends are
easily transformed into everyday apparel and work wear that fit the budgetsof
trend-seeking shoppers. Truth be told, it’s simply a safe and economically wise
way to test run certain trends. Locally, brands such as Tyler have appealed to a steady number of
young professionals who possess a zest for exploring new trends in fashion
whilst maintaining a certain air of sophistication.
Since launching itself into the consciousness of Filipino shoppers
back in 2001, Tyler has expanded its line from unique shift pieces, or apparel
that can be comfortably worn to work and stylishly worn in the evenings, to
offering dressier looks for more formal occasions, as well as a dapper line of
menswear. While the new collection still keeps a stronghold on Tyler ’s classic shifts,
the pieces are ingeniously updated with a few modern twists, silhouettes and
details. “We have realized that the fashion world has evolved since the
inception of Tyler .
We are now keeping more with the times. It's now more about how outfits are put
together that make the statement, instead of singular pieces that are hard to
pair with anything else,”explains Tyler’s Brand Director, Alex Mendoza.
“We have some pieces that are trendier and can be worn for parties.
However, our classic workwear is now updated to give subtle additions that are
still perfectly acceptable in the workplace,” Mendoza further adds, which makes finding a
unique working wardrobe a piece of cake.
While staying true to the brand’s classic style ethos, Tyler has upped the ante
with the introduction and use of luxurious materials in their latest
collection. That being said, regular and new patrons of the store are able to
achieve high fashion for a fraction of the cost. “For the menswear, we're using
Egyptian and Italian cottons for our shirts and Italian wool for our suits,”
reveals Mendoza .“It
is understated elegance with a few stylish touches to make it more fashionable.
As for our women’s wear, we are also using finer materials like silk, premium
cotton and chiffon to name a few.”

If fashion runways continue to churn out clothes made to fit the near perfect bodies of models,

Tyler boutiques are located in R1 of Power
Plant Mall in Rockwell Center, Level 2 of EDSA Shangri-La Mall, 3rd
floor of The Podium, 2nd floor of Glorietta 4, and Adora in
Greenbelt 5.
For more information, email inquiry@tyler.com.ph.
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