Tropicana Coco Quench Launched

With international celebrities endorsing brands of coconut water - from Madonna to Rihanna, to Dianna Agron and A-Rod - there's such a big hype of coconut water in the US... aptly because it's fat-free and being labelled as an alternative to sports drinks - a way to hydrate and replace electrolytes without a bunch of calories.  (And, did you know that one of these brands is actually produced here in the Philippines?  Well, it's not surprising because the Philippines is the largest producer of coconuts in the world, according to figures published in Dec 2009 by the Food & Agriculture Organization of UN.  source: wikipedia.org)  For more info on the benefits of coconut water, please check HERE.

Last Thursday Sept 27th, Tropicana has spurred the hype for coconut water in the Philippines with its new breakthrough drink, the Tropicana Coco Quench through its grand launch at 1Esplanade, hosted by the hunky model, Borgy Manotoc.  

100% fresh and made from real coconut water, Tropicana Coco Quench is touted as the new, must-have drink for health and lifestyle enthusiasts for all ages.

“The upsurge in demand for coconut water is remarkable. This phenomenon has drawn global attention to the Philippines as one of the leading sources of coconut water in the world. Tropicana Coco Quench leverages the expertise of Tropicana to come out with a revolutionary product from locally-grown coconuts that addresses the need for better and healthier choices for consumers,” shared Partho Chakrabarti, president for Pepsi-Cola Products Philippines, Inc. (PPCPI, the makers of Tropicana)

This will initially be available in the Philippines, but PPCPI plans to export Tropicana Coco Quench to the rest of Asia, as well.

Will tell you more about Tropicana Coco Quench...but first, please let me show you an awesome Tropicana teaser ad.