Levi's Waste Less: 8 recycled Bottles, 1 Jean

Levi’s® Jeans (www.levi.com) has introduced a new collection of denim made from specifically recycled plastic bottles and food trays.  Aptly called Levi’s® Waste<Less, the product is made from an average of eight 12 to 20-ounce bottles per jean, and will be available for both men and women as part of the Levi’s® Spring 2013 collection, representing the company’s ongoing commitment to sustainable design. This initiative sets Levi's apart from other brands.

The Spring 2013 men’s collection, available globally features Levi’s® 511 Skinny jeans, a new modern-looking Levi’s® 504 Straight Fit jean, and the iconic Levi’s® Trucker jacket.  These jeans are now available in Levi's Stores here in the Philippines at a price of around P4,000. For women, Levi’s® Boyfriend Skinny jeans in a progressive fit will be available in the U.S. and Europe.

Through the company’s partners, PET plastic, or polyethylene terephthalate materials – including brown beer bottles, green soda bottles, clear water bottles and black food trays – are collected through municipal recycling programs across the United States. The bottles and food trays are sorted by color, crushed into flakes, and made into a polyester fiber. Next, the polyester fiber is blended with cotton fiber, which is finally woven with traditional cotton yarn by Cone Denim to create the denim used in the Levi’s® Waste<Less jeans and trucker jackets.  The color of the bottles used adds a beautiful undertone to the denim fabric creating a unique finish in the final product.

For more info, please visit levistrauss.com