Crocs Spring/Summer 2013 Collection

More than just clogs, Crocs has debunked its stereotype through the introduction of its new set of heels and wedges for women, more shoe designs that reflect the true nature of every women - alive, colorful, and happy!  

During Crocs’ early days, the brand was misconceived to solely offer its iconic clogs, which had both avid loyal fans, and rabid haters. But in 2009, the then only called comfortable shoes debunked its stereotype by reintroducing its new set of fashionable heels and wedges for women, and this started to change the game for the brand.

“Summer of 2009 was when we introduced the Rio and Hanalei models, the strappy wedges and platforms in different Crocs colors. Our stores were stormed by women, and the models sold like pancakes in different store locations. They were instant hits,” says Franco Limjuco, Vice President, Six Degrees Inc.

It was from then on that Crocs began getting its share of women’s love. They understood that true enough, the way through a woman’s heart is by enriching her closet. Yearly, Crocs creates more and more shoe lines for women, and doubling the numbers of the designs they produce. The women who used to only go for their kids’ shoes, are now also shopping for themselves.

“It also lies in our core product – comfort footwear. It’s easy to please any girl with beautiful designs that will lure them to buy the product, but the challenge is how to make them come back for more. With our market and products, I can say we get a lot of happy and loyal customers,” Limjuco further adds.

For its Spring/Summer 2013 collection, Crocs offers more fashionable designs for women with its Retro, Boat shoe, and Huarache lines. These evoke different personalities per line that speak about women, Retro to get funky, Boat shoe to be bold, and Huarache to feel free.

Crocs has come a long way from its ultra-comfy clogs to pretty flats and wedges, and yes, even boots. One of its techniques has been evolving with women’s style choices. Women played a big role in allowing Crocs to grow, and be where they are now. At the end of the day, what every girl wants is to look good, and feel comfortable so they can rule the world.