We all witness a multitude of diverse personalities with various moods, emotions, preferences and styles in our day to day lives. This is the beauty in self-expression. We get to wear many different shades and move to any given beat we feel. Every waking minute, we are treated to a glimpse of the dazzling variety of color and the different ranges of sound to gives us an endless source of inspiration to stimulate our creativity and show the world our passions.
Caronia started the countdown to its first music festival last June 2013 with the launch of its latest campaign called The Sound of Color. As the home-grown nail care brand recognized for a catchy jingle the nation wholeheartedly embraced, Caronia continues to re-invent itself, this time to exude a more current vibe, with the launch of a campaign that encourages the youth to share their passions and express their creativity.
Hoping to encourage everyone to express their creativity, Caronia launched a search for the most talented performer who can give their best take on the brand’s jingle, allowing it to soar to brand new heights in whatever musical style they feel. Open to amateur groups, the jingle contest will seek out the best 5 local acts that will have their talents showcased at a final battle held at the music festival finale this November at the Sky Dome in SM North EDSA. Dubbed as The Sound of Color Music Festival, the culmination of Caronia’s campaign is set to be a one-night musical extravaganza where the jingle finalists are to perform alongside bands from an exciting line-up of some of the best acts in the local music scene today.
In support of local talents and national artistic pursuits, another component of The Sound of Color campaign is an urban beautification advocacy called Everything I Touch Turns to Color. Happening this September, Caronia will be partnering with local government units to bring color to several areas of Metro Manila. This will involve female graphic artists who will paint street murals to the beat of live music being played.
Co-presented by Tony & Jackey and in partnership with Center for Pop, Caronia’s new campaign highlights the ability of color and sound to bring people together in honor of creativity and self expression—a project that only proves how great it is to realize that we are all but small tiny bits of pigment in a grand masterpiece that celebrates life for what it really is: a symphony of emotions and a
spectrum of styles.For more info, please visit facebook.com/CaroniaPhilippines
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