Lee® Stay Curious Campaign

"You’ve heard that “curiosity killed the cat,” and for cats that may be true. But for human beings, curiosity can be a powerful enhancer of life’s enjoyment, comfort, and fulfillment. It’s a key to discovering our limitless potential". (quoted from Lee Gerdes, CEO and founder of Brain State Technologies) The legendary and pioneering denim brand Lee® also recognizes the power of curiosity. Lee believes that there's nothing like trying it for the first time...anything.  Just as long as it's new.  That unmistakable feeling.  That rush of excitement.  New territories discovered. Question marks resolved. Lee will live through these experiences with you as a second skin.  To record your stories. To remind you of possibility.  To help you STAY CURIOUS!

2013 marks the 100th Year anniversary of the invention of the iconic Union-Alls, one-piece coveralls. In 1913, inspired by seeing a chauffeur fixing a car, Lee® founder H.D. Lee developed an overall that will protect the wearer both below and above the waist. A jacket and dungarees were stitched together to from full jacket coveralls. Worn by farmers, mechanics and railroad workers, it proved so successful, gaining immediate national popularity, that Lee® had to open several manufacturing plants over the next four years.

To celebrate the 100th year anniversary of its iconic Union-Alls, Lee introduced its newest innovative product lines for Holiday 2013 – Lee® Stretch Deluxe and Blue Label.

Lee® Stretch Deluxe

Promising to deliver superior fit and comfort, Lee® Stretch Deluxe jeans has built a strong following amongst the denim loving set. The strong core offering of fits include popular styles such as Scarlett (Skinny), Skyler (high waist superslim) and Jeggings (low waist superslim), which are complimented with on-trend washes and colors.

Blue Label, Premium Quality Denim by Lee®

Only the best European mills are selected to provide fabrics for Lee® Blue Label, guaranteeing premium quality. The jeans have a soft feel, and yet ensure extra durability and comfort.

With its sleek design, Lee® Blue Label also delivers a smarter denim look with Signature blue trims and detailing such as the blue leather patch and tonal threads.

There are 5 denim fits plus 5 complementary tops. Every piece is crafted with the discerning wearer in mind. To be worn for every day and any occasion.