Japanese make-up brand, Heroine Make launched a new eye make-up at SM Makati

Heroine Make, the fastest rising best-loved cosmetic brand in Asia, manufactured by one of the largest Japanese cosmetics manufacturers since 1825, Isehan; and distributed by Mandom Philippines Corp., recently showcased its latest product the Jewelry Eye Color to a select crowd at SM Makati.

Staying true to the persona of the brand as reflected by their brand icon Princess Elisabeth Himeko to educate the women of the world on how to beautify themselves; the highlight of the intimate event was the tutorial and make-up demo conducted by make-up artist and beauty consultant from Japan Sayuri Igarashi. Miss Igarashi has had more than 25 years of experience in Japan, Europe and in Asia where she currently serves as the make-up artist of KISS ME Heroine Make.

Miss Igarashi said: “I am truly happy to have had the chance to do make-up for a number of Filipinas during the event. Filipinas as you know, are known the world-over to have beautiful, healthy skin which is in fact the best canvass for make-up.”

She further said that the products of KISS ME Heroine Make are perfect for the Asian skin and weather where the demand for “all-weather” make-up that withstands the rigors of heat, humidity, rain and sweat are ever increasing.

“The Jewelry Eye Color make-up that comes in four special variants: Yellow Sapphire, Beige Gold, Pink Amethyst, and Rose Garnet; is super long lasting, water proof, tear proof, sweat proof and smudge proof, perfect for the busy and active Filipina,” Igarashi adds.

During the event, Miss Igarashi personally sat down with the different guests to chat about techniques and proper methods. She gamely answered the multitude of questions and shared her secrets.

Check out the newest Kiss Me Heroine Make Jewelry Eye Color, exclusively sold in Watson’s stores nationwide. Visit facebook.com/heroinemakephilippines for more info.