Red Ribbon, one of the country’s leading bakeshops,
recently redesigned its stores in Market! Market! and TriNoma to make family moments
even sweeter.
According to Zinnia Rivera, general manager of Red
Ribbon, the company designed these two new stores with Filipino families in
mind, creating in-store warmth that brings memories and feelings of home.
“We conceptualized our stores based on a Filipino
family’s happy moments. Once our customers visit these stores, they’ll feel the
warmth of home,” Rivera said. “This is why we’d like all Filipino families to
come to our stores: we want them to experience this kind of warmth that comes
from our delightful and delicious products and more homey store concept.”
These two new stores highlight designs that reflect happy
bondings shared with the family. Its use of wood elements create a warm
interior finish, evoking comfort that’s unmistakably home.
“While the new Red Ribbon stores create a trademark of
being warm and homey, we would like our customers to feel that they are part of
a much bigger family that makes every day a special celebration,” Rivera said. “With
Red Ribbon, they are always welcome.”
She continued, “This is evident through the new designs
we painted on the walls. We visually
translated the sweet family bonds, reminding every Filipino family of their own
kulitan and lambingan that are made more special and unforgettable with Red
Ribbon’s sweet delights. We want to give them an exciting and delightful
experience that stays with the customer from the moment they enter our store and
long after they leave.”
Its spacious interior design give customers a sense of
personal space in choosing their favorite Red Ribbon products. Furthermore, a
special Dedication Cake counter is mounted “so they can see how their very
heartwarming dedications are inscribed on their cakes.”
“This exceptional customer experience is further
complemented by our hospitable crew members who gladly welcome the customers
every time they enter the store,” Rivera said. “Such friendliness and warmth
give the customers more reason to come back.”
Red Ribbon started as a small bakeshop in Timog Avenue in
Quezon City, which further expanded into a proudly Filipino-owned business that
has taken part in every Filipino family’s special moments. To date, the
bakeshop has more than 300 branches nationwide, growing to become a hub where
everyone is welcome to bring home the experience of warmth found in every slice
of its many sweet offerings.
For Red Ribbon, it’s always about “bringing home the
experience of warmth and love found in every bite of its cakes, breads and
pastries,” Rivera said.
She concluded, “Home is where the heart is, that’s why
Red Ribbon continues to innovate not only its products but also the concept of
its stores. At Red Ribbon, Filipino families can make their everyday moments
even sweeter.”
The Red Ribbon stores in TriNoma and Market! Market! are
now open to serve Filipino families during mall hours. Visit the new concept
stores now and bring home a box of happiness sealed with a Red Ribbon.
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