In the latest development that has
taken the online world by storm, your favorite brands’ logos and names were
replaced with hand-drawn art and children’s names overnight. From Closeup to
Chloe, Dove to Dianne and Axe to Axel, to name a few, the country’s most loved
brands just had a complete make-over on LazMall for a good cause.
With over 2.8 million Filipino children
currently out-of-school translating to over 2.8 million dreams on hold,
Unilever Philippines and Lazada have come together once again to support
UNICEF's Quality Education program by creating Shop2Give Year 2,
#AddDreamsToCart. This collaborative effort gives more meaning to the online
shopping experience by providing shoppers an opportunity to help send
out-of-school children in the Philippines back to school.
Given the warm response to last year’s Shop2Givecampaign, which has
expanded across multiple Southeast Asian countries, Unilever and Lazada once
again aim to invite millions of Filipinos to extend a helping hand with the
click of a button. As you shop for your favorite Unilever products during this
Super Brand Day on the Lazada platform, part of the proceeds from the sale will
be donated to UNICEF. And although the online shopping event will be held on
August 20 with an accompanying Facebook Live event, you can begin filling your
cart with your Unilever staples from as early as August 16.
For 24 whole hours, Unilever will also
give Lazada a fun and adorable makeover in support of this cause, transforming
the interface of this online shopping giant into what looks like a kid's art
gallery. All participating Unilever product photos will be replaced by
hand-drawn renditions of the product while product names will be changed to
children’s names.
Alongside doing good, shoppers can also
look forward to the following deals:
-Up to 80%
off on Unilever products with a collectible voucher
-A free
Shop2Give tote bag for the first 1,000 shoppers
-All day
flash sale of up to 70% off
-All day
free shipping with a minimum purchase of P500.
-Lazada
vouchers with up to 30% discount beginning August 17
With the help and generosity from
shoppers in the Philippines, this program could benefit over 800,000 children
over the course of several years by taking them a step closer to their dreams.
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