Celebrating its 70th anniversary this year since its launch in 1949, Onitsuka Tiger continues to appeal to fashionistas around the world with a contemporary collection that combines fashion and sports, and heritage and innovation.
On July 3, 2019, Onitsuka Tiger celebrated its 70th anniversary and announced a special collaboration with seven designers, popular in Japan and abroad. The fifth stage, launched on October 21, was a collaboration with Kathleen Hanhee Kye, the creative director of KYE, a brand highly rated by celebrities all over the world.
For the shoes, Kay updates the "GSM™" which is inspired by vintage tennis shoes and named after the abbreviation of ”Game, Set, Match”. The style is characterized by its use of bold black and white color blocking representing night and day, a fastener at the instep areas to match the apparel, and contrasting white stitching.
On the apparel, a motif inspired by a shining star in the night sky in white is emblazoned over a black base. The white and red lines on the side give a sporty impression. For the track top, a KYE original charm is combined with a pull tab with an engraved Onitsuka Tiger logo on the fastener. On the wide-silhouette track pants, a large, impactful star motif is arranged on the back.
"I hope that the people who wear this collection will be like shining stars," says Kye. This is a collaboration between the ever-evolving contemporary Onitsuka Tiger and KYE upholding a unique fashion statement.
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